An Analysis of Socio-personal Characteristics of Apple Growers and Their Attitude towards Apple Cultivation in District Shopian of J&K

The present study was conducted in district Shopian of Jammu and Kashmir in 2014 with sample size of 180 respondents. The district Shopian was purposively selected, because of the potential for the development of horticulture, mainly because 90% of the district was under apple cultivation. The data were collected from three different altitudes viz- low, medium and high altitudes. Different socio-personal characteristics viz- age, experience, education, family education, family type, family size, innovative proneness were studied from different altitudes. Attitude of the apple growers was also studied and it has been revealed that most of the apple growers from all three altitudes were having neutral attitude towards apple cultivation.