Tourist Friendly Destination: Tourism Policy and Development Strategy in Kuala Lumpur

Tourist friendly destination is a concept that gives satisfaction to tourists through utilization
dimensions of spaces, activities, and products. Therefore, this study aims to find the potential of
tourist friendly destination through the tourism policy and development strategy in national and state
context. The findings show that some aspects need to be emphasized and have similarities in each of
tourism policy and development strategy at the national and state level. This shows that tourism policy
and development strategy made at national level could be followed at the state level. The tourism
policy and development strategy at state level will continue with added value accordance with the
current situation and the existing physical characteristics. Accordingly, in Kuala Lumpur there is no
obstacle exist to planned, managed and developed through the concept of tourist friendly destination,
where it is in line with the requirements of tourism policy and development strategy at national and
state levels.