Influence of Entrepreneurial Traits on the Success of Agripreneurs

Aims: Entrepreneurship is a state of mind that allows you to take calculated risks with confidence in order to attain a certain economic or industrial goal. This study deals with the socio- economic and entrepreneurial characteristics which finds place in business success.

Study Design: Expost- facto study.

Place and Duration of Study: Sample: The study has been conducted among the agripreneurs from agri-incubation centersof Coimbatore and Maduraibetween February 2021 and August 2021.

Methodology: Proportionate Random sampling method, 104 respondents were selected for the study from the total population of 416 samples. The data was collected by using pre – tested and well-structured interview schedule. Each agripreneur were personally interviewed to collect the information. The collected data was analyzed by using statistical tools such as Percentage analysis, Mean score and Regression method.

Results: It was observed that experience in business, self-confidence, annual income, economic motivation and credit orientation plays major role in determining the success of agripreneurs. It was suggested that more mentoring to increasing self confidence among the entrepreneurs in incubation centers and providing fund will lead to the success.

Conclusion: Experience also paved the way to success, by gaining experience one can learn and decide how to make the enterprise as profit and successful venture. It was suggested that creating more source of fund for their business investment and motivation by giving mentoring would increase the self confidence which lead effectively towards the business success of agripreneurs.